Nike wanted to create more teamwork and improve overall communication between staff in an effort to capitalize on ideas and suggestions that were always being raised but rarely captured. They brought in bia™ to train and coach staff on a Critical Thinking Process. This led to a number of new ideas being generated and implemented that improved the organizations bottom-line. As well, staff began to use the process on their own, almost immediately, in order improve their own decision-making process.
“The Critical Thinking Process helped the teams to be more strategic in their thinking and improved their overall decision-making and communication effectiveness. Michael’s energy and passion contributed to the overall positive results. We now have a lot of solid decisions to review which will help Nike to continue to be innovative.”