Our client is a dominant force in the marketplace for specialized training in North America and has held this position for the last two decades. Their highly specialized training is a requirement by many industries to maintain certifications for safety and to ensure their employees meet all regulatory requirements. When a competitor announced that they were going to start operations in the same location within the next 6 months our client called us in to help them develop a strategic plan that would abate any threat from the new competition. The outcome of a focused and intense strategic planning session was the identification of the key strategies they would implement to manage this competitive threat. The resulting changes enabled this client to successfully continue their operations in the face of significant competition.