This manufacturer had maintained their leadership position for a couple of decades. The last strategic planning session they had held, which they conducted with another vendor, was almost 10 years ago. The experience was poor so they resisted any attempt at undertaking another facilitated strategic planning session. However, the President realized that strategic thinking was necessary if they wanted to maintain their market share and decided to contact us. Although the leadership team was very tentative about bringing us in, within the first half day of the session they were completely engaged in the process. The final strategic plan gave them a new direction. They created new products and services. They restructured and they examined many of their key business processes for improvement. After completion of their two year review they invited us back to help them create their new strategic plan.