The forestry industry has remained largely unchanged for many decades. One large government’s forestry department believed that change was imperative if they wanted to keep jobs. They had tried traditional leadership and change approaches but it hadn’t made much difference. So they brought us in to help them determine how to create a culture in which employees would be more creative and adaptive. We decided to apply a bottom-up approach to gain traction so that the employees wouldn’t perceive this as yet another management directive. Our client agreed that we could put all employees through facilitated sessions to generate creative ideas and determine what was necessary to take these ideas from vision to reality. We helped them create a steering committee to oversee the innovations and then worked with management to develop strategies for implementation. As a result of our work, the organization’s culture changed; the employees became engaged and they are now delivering new products and services that are helping to sustain this forestry department.