Relationship Management


Relationship Management aims to foster a productive relationship between business partners. It includes the ability to influence, persuade, and/or convince others to adopt a specific course of action. Relationship Management becomes more important as you assume more professional levels of responsibility. You need skills to build bonds, inspire, influence and develop others. All the while you also need to be open to change and be able to manage conflict and establish teamwork.

As an internal consultant, you will need to use persuasive techniques, presentations or negotiation skills to achieve the results you desire. To apply the relationship management process you will need to have a clear understanding of your customer’s needs and expectations

Session Focus

This engaging workshop focuses on how you are currently managing your customer relationship issues, challenges and concerns. You will have an opportunity to analyze actual relationship management situations and develop recommendations for solutions to improve relationships and implement the new preferred approach. You will engage in discussions and exercises to help you understand the application of the relationship management process.

Who Should Attend?

Leaders, Managers and Supervisors who manage employees

Key Outcomes

  • Understand the Relationship Management Process.
  • Learn about Relationship Management Roles and Competencies.
  • Develop a Value Proposition which clarifies the limitations of your roles in managing customer relationships.
  • Understand the impact of verbal and written communication in various mediums on the relationship with customers.
  • Learn how to move from reactive customer relationships to proactive customer relationships.
  • Understand the client’s business and what is necessary to ensure their needs are fully met.
  • Establish communication requirements for effective consulting and relationship management.
  • Identify the different types of resistance including the management of situations of conflict.
  • Increase your ability to influence and have an impact on others with whom you do not have any direct authority or power.
  • Use critical thinking skills to move from problem to root cause analysis, ensuring the recommended options and solutions are well researched.
  • Develop the right implementation plan to correct relationship breakdowns.

Course Duration

2 Days